Google announces Stadia streaming game platform in effort to upend the $140 billion game market

on Tuesday announced its plans to upend the $140 billion gaming industry dominated by and with a new streaming service called Stadia that allows people to play high-end games without purchasing expensive consoles or computers. Google said this is a “game platform for everyone.”

All of the legwork to render those games is done in Google‘s cloud.

Google explained a bit about how it will work. The company said that if someone is watching a video of a game on YouTube, they could hit a button that says “play now” and jump right into playing the game themselves in as fast as five seconds. Today, gamers have to buy physical games or wait, often hours, for the game to download before they can play. Even then, they also need special hardware to play those games.